the gap between good traffic and great revenue is almost never about the traffic.
— we checked. 200+ audits.it's the post-click experience. the checkout flow. the email that should've been sent three days ago. the creative that looks like everyone else's. we run a four-pillar teardown on your site before the first call — then fix the leaks one engine at a time.
three visitors hit your site yesterday. all three left. here's the ledger.
you paid to acquire every one of them. the platforms got paid. the leak happened after the click — which means the leak is fixable without spending another dollar on traffic.
no hero message. no headline. no reason to stay. bounced before reading a word of copy.
opened three competitor tabs. one of them answered the question better. closed yours.
they'll never see your abandoned cart email — because you don't have one. or it's 18 months stale.
we fix those systems one engine at a time so your growth actually scales.
four systems. one revenue map. priced like a rate card, not a mystery.
most agencies optimize one channel and hand you a report. we built four systems that talk to each other — because that's the only way scale holds. each pillar is a working playbook with its own rhythm, deliverables, and metrics.
no long-term contracts on any line. we'd rather earn the next month than lock you into twelve.
we ran the system on a real site. this is what week one looks like.
the pdp scores 3 of 14 against our framework.
no above-the-fold hook. no reviews module. no nutrition panel. no comparison chart. no faq. it's a price tag and a bullet list.
the homepage has no headline.
no value prop. no "why glass." no founder. no press. visitors bounce in under 4 seconds because nothing earns the scroll.
no visible lifecycle program.
one popup. zero flows we can detect. for a brand selling a perfect replenishment category (granola), this is the highest-leverage gap on the entire site.
brand voice exists. it's on the wrong page.
"in 100 years we'll look at plastic the way we look at lead." that's a great line — buried on the about page. homepage and pdp say nothing.
kill this
- $12.99 single jar vs $39.99 four-pack — a $1 savings is a math problem, not a bulk incentive
- subscription at $29.99 buried below the fold — best offer, worst placement
- generic newsletter popup with no reason or hook
keep this
- the product — real wedge: glass, anti-plastic, family-founded
- retail placement — real retail validation, surface it on the homepage
- the founder story — it exists, it's just on the wrong page
we don't bill for the teardown. we bill for what we ship after.
more traffic.
more revenue from the traffic you already paid for.
we start implementing in week one.
no 6-week discovery decks. by day 7 you'll see real changes shipped. by day 30, the bleeding stops.
every test gets documented.
win or loss. you benefit from patterns validated across dozens of brands. losses never get repeated.
we measure how you measure.
revenue, not impressions. if it doesn't show up in your p&l, it doesn't count. weekly slack reporting.
no long-term contracts.
any service, any time. we'd rather earn the next month than lock you into twelve.
what we've built. what changed. in numbers.
from $0 to $1.14M in dtc + four major retail partnerships in 18 months.
$6M → $10M dtc. three divisions, one operating model.
same product. 4x the audience. cpa cut in half — one message shift.
retention was an afterthought. 38.8% of revenue 90 days later.
not every brand is ready for a full growth team. the playbooks still are.
the growth club is our operator membership: the same frameworks we run on $10M+ engagements, one playbook every wednesday, a live teardown every month, and a slack room of 800+ dtc operators comparing notes.
- 52 playbooks per year, every wednesday
- monthly live teardown of a member's site
- the spliit framework library — pdp checklist, flow templates, audit rubric
- private slack community, 800+ operators
- 20% off any spliit engagement
your funnel is leaking. let's find where.
— the teardown is free. the fixes are the business.book a 30-minute call. we run the four-pillar audit on your site before it starts — so the conversation opens with your three biggest leaks, not our slideshow.